What is Facebook Fatigue?
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What is Facebook Fatigue?

Will Facebook manage to hold the pole position in the race among the various online social media websites, applications and platforms, and make Zuckerberg an even wealthier person? Or will its good fortune, slowly but steadily, become a thing of the past, a distant nostalgic memory for Facebook’s teenage members of today?

The case of Facebook fatigue

After enjoying an incredible level of success, measured by the ever-growing number of its members, recent surveys and little talk among Facebook users show that, especially its younger audience, has started to lose interest in the most popular online social media.

Alternatively, they have chosen to spend more time in competitor social media websites, for example, on Twitter, Tumblr and Reddit, to name a few.

What are the reasons of Facebook fatigue?

i) Emerging Facebook competitor sites

Since Facebook has been a successful online communication and business model, which has earned its founder, Mark Zuckerberg, a legendary fortune, it was just a matter of time when Facebook clone, similar or alternative websites would make their appearance online and “steal” a percentage of Facebook’s user base.

ii) Users losing interest fast

Members of Facebook who have become disenchanted after the initial “madness” about this new social media trend, now head towards other more trendy online social networks.

iii) Emergence of niche social media sites

Just like in other areas of the Internet, going niche may be the future of having a successful presence online. Therefore, a number of new or existing social media platforms have made the decision to serve a focused and targeted niche of Internet users, posing a serious threat in Facebook’s success story.

iv) Social media sites where users are paid for their activity

Websites like Redgage, Bubblews, Xomba and a big number of online writing websites in the form of paid ezines, have attracted a considerable level of online engagement and participation, again taking away existing or potential active users from Facebook.

v) Lack of time

A day has 24 hours and, although a lot of Facebook users used to spend an overwhelming amount of time on Facebook in its first years of operation, when it was still considered an online novelty, other obligations, like work and family have reclaimed their fair share of time in users' lives.

What are the countries with the biggest losses?

Despite the fact that the number of active Facebook members is actually growing in developing countries, there is a significant percentage of those living in western countries wich have decided to deactivate their Facebook accounts or they simply won’t log in.

Will it affect the future of Facebook, and Mark Zuckerberg's fortune?

Of course, no definite answer can be given to this question.

Although growth in Facebook membership numbers seems to subside, nearly one billion of active users worldwide are enough to ensure financial stability and prosperity for Facebook as a business entity. Facebook has already grown as a network so much, to the point that its most active (and probably most profitable) users find it hard to switch to another social media network.

What can Facebook do to face the problem?

It looks like Facebook is doomed to keep growing, in order to stay ahead of competition.

Its vast capital resources can be used to acquire any new websites that pose a serious threat to its profitability and existence, as it has already done in the case of Instagram.

Actually, Facebook could follow the business strategy of Google, buying strategically important websites and applications (like Google did with Youtube, Blogger, etc.) to maintain its position as the top and most popular online social media all over the world.

How old is the term "Facebook fatigue"?

If one attempts to search online and find the earliest date when this term was first used, they would be surprised to discover that there are references in online articles dating as back as 2007.

Yes, Facebook fatigue has been around for quite a few years now, and, contrary to common belief and predictions by so-called experts, it did not prove sufficient to cripple down Facebook's online dominance, as it has already managed to achieve continuous unsurpassed development and growth and be worth of billions of dollars, starting virtually from nothing.


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